Redesign of Google’s celebrity search — an example of good User Experience.

What is the Redesign ??

Current design
  • The current design shows a wikipedia link first in SERP( search engine results page) results and all the other elements linked to the celebrity that is most famous followed by “people also ask” feature.
  • In the right hand side with some pictures of celebrity there are some basic info like Date of birth , height , net worth etc.
the redesign
  • The redesign has five cards, with the first being the largest on the left with a big image of the celebrity and a brief overview using information from their Wikipedia page.
  • The following four rich cards appear to fluctuate depending on other popular searches for each celebrity.
  • The Oprah Winfrey card shows net worth, two news stories, and an interview on YouTube.
  • These new rich cards sit above the SERP results and all the other elements you’d expect on a page like this such as news stories, and the “People also ask” feature.

Why the Redesign ? The Research

Firstly some basic data figures

  • It comes as no surprise that Google is the most visited website. To put a number on it, Google was visited 89.3 billion times in the past month alone (Similarweb, 2022).
  • Google dominates the search engine market. In fact, as of January 2022, Google holds 91.9 percent of the market share (GS Statcounter, 2022).
  • The latest data shows that Google processes over 99,000 searches every single second (Internet Live Stats, 2022). This makes more than 8.5 billion searches a day (Internet Live Stats, 2022).
  • When we take a look at the number of Google searches based on the device, 63 percent of Google’s US organic search traffic originated from mobile devices (Merkleinc, 2019).(organic search listings are not ads. When you type anything into that search bar, the non-paid results are curated by Google to answer your query on page one.)
  • To be precise, 84 percent of respondents use Google 3+ times a day or more often (Moz, 2019).

Importance of First SERP page

90 % survey respondent said they were likely to click on first set of results
Google SERP statistics
click statistics of Google SERP
  • 90% of survey respondents said they were likely to click on the first results set (Searchengineland, 2018).
  • Chances are, if you can’t find your desired results on the first page, you’ll end up changing your query instead of looking at the second page.
  • same goes for mobile and tablet devices where the stats are 60 % mobile users were “very likely” to click on the first two or three search results they saw.
  • The redesign UI brings together all information that is most popular associated with any specific celebrity , for eg it can be net worth of Elon Musk to compare for richest men on earth or Scarlett Johansson age or Date of birth to compare why she stills look so adorable.
  • It reduces steps of going into the wikepedia and searching anything specific or looking for any popular linked content associated with it for eg Alan Walker latest concerts . ALL these can be provided in one box.
  • The UI of similar colour boxes within this overview section uses the simmilarity principle to convey how the content are connected and believe me this is important when you are a user.
  • Also Google is here to earn which it does from showing content that are paid , so it can easily place these contents in this section. Apart from organic search listings which might come later.
  • And most Importantly COMPETITION , It’s clear that Google continues to dominate the search market overwhelmingly. But that doesn’t mean that other search engines should be ignored. Search engines like Bing, Baidu, and others continue to gain importance . Not just that, but platforms such as Facebook and Amazon have also maintained their growth over the years. And you can expect from king of internet such as google to keep improving everytime.

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